Why Posting to Your Feed Is The Bare Minimum

We’re going to give you some hard truths here: if your social media manager is just posting content to your feed and calling it a day, you’re leaving serious money on the table. Social media management isn’t just about keeping your profile active; it’s about making sure your brand stands out, engages your audience, and drives bookings and revenue.

At Summerside, we go beyond the basics to make sure your social presence is working for you, not just looking pretty (although it definitely will look pretty too.)

Here’s what we do in addition to curating a gorgeous, engaging feed that reflects your property’s vibe:

Optimized Profiles for Maximum Impact

We also make sure that all relevant contact information, address and directions, and links are easily accessible from the bio.

Complete Profile Overhaul – We audit and optimize your bio, ensuring it’s not just informative but also SEO-friendly to help your account get discovered by the right people. Yes, SEO is a thing on social media too!

Archiving Off-Brand Posts – If content doesn’t align with your brand vision, it’s out. We clean up your profile so that every post serves a purpose.

Custom Branded Website for Your Bio – A one-stop link with UTM tracking to direct visitors exactly where you want them to go, whether it’s bookings, menus, or event pages. This is more than just a “link in bio” it’s a custom designed mini-site for your profile.

Stories, Highlights & Engagement (Because It’s Not Just About Posts)

Daily Story Posting – Static posts alone won’t cut it. We create and post engaging Instagram and Facebook stories every single day to keep your audience engaged and your brand top of mind.

Updated Highlights & Covers – Your highlights should be more than a chaotic mix of old stories. We design and curate them strategically to showcase key aspects of your business.

Sourcing & Sharing UGC (With Permission!) – User-generated content is gold, but only if used ethically. We always request permission before resharing customer content.

Custom Graphics for Events & Promotions – Need a promo for an upcoming event or seasonal package? We design eye-catching, on-brand graphics that are made for social viewing—because a flyer isn’t going to cut it on Instagram.

Engagement & Community Building (The Secret Sauce to Growth)

Comment Interaction – Engagement isn’t a one-way street. We reply to comments, answer questions, and keep the conversation going.

Community Engagement – We don’t just talk to your audience, we talk with them. That means engaging with relevant accounts, local businesses, influencers, and potential customers to build a strong community around your brand.

Automated Replies for Common Questions – Save time and improve customer experience with instant, automated replies to FAQs like “What are your hours?” or “Do you offer group bookings?”

And That’s Just the Beginning…

If your social media presence isn’t driving engagement, bookings, or brand awareness, then it’s not working as hard as it should be. At Summerside, we ensure your social media is more than just a pretty feed—it’s a revenue-driving powerhouse.

Let’s take your social presence to the next level. Get in touch.