Social Media Services

Two drinks on a beige round table in front of an orange curved sofa with four orange throw pillows, a woven wall decoration, and a green plant. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands
White text on black background reading 'Summerside' with a curved style. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands

Our team brings real-world marketing experience from inside hotels and restaurants, so we understand your business beyond the Instagram grid.

The hospitality Social agency You’ve Been Missing:

  • Social media shouldn’t sit in a silo. We build cohesive, hospitality-specific strategies that connect your organic content with paid campaigns, PR, and on-property goal, ensuring every post supports your bigger picture.

  • Traditional full-service agencies often spread their bandwidth across dozens of disciplines — which can leave social feeling like an afterthought. We specialize exclusively in social and creative for hospitality, giving hotels and restaurants the deep focus, fast turnarounds, and high-touch attention this channel requires

  • We live and breathe hospitality. Our team understands occupancy cycles, brand standards, and guest experience cues. and we translate that into social strategy that feels authentic, performs beautifully, and drives measurable ROI.

☼ Let's Work Together

  • "The Summerside Creative Studio team are my go-to partners whenever I need a social media agency that will truly knock it out of the park. Their work is unmatched, from stunning photography and thoughtful copywriting to strategic planning and seamless deployment. The level of excellence they deliver every single time is extraordinary. I always tell my properties: if you want the best, you want Summerside. The results consistently prove it: month-over-month growth and some of the strongest performing content I’ve seen in my career (and I would know, I used to run social media marketing myself)."

    — Cari hallman, sr. director of f&b performance marketing | crescent hotels & resorts

  • "Working with the Summerside Creative team has been an absolute pleasure! Their responsiveness, professionalism, and fresh approach to social content truly sets them apart. They bring incredible vision to every project, crafting engaging, unique, and visually compelling creative that resonates. Their expertise in managing content shoots is unmatched, making the entire process seamless and enjoyable. I’m excited to continue building a long-term partnership with this talented team!”

    — tara tyson, area marketing manager | concord hospitality

  • "Partnering with Summerside as our social media agency has been an exceptional experience. Their team has not only elevated our online presence but has also taken the time to train and empower our property staff. Their creativity and professionalism to understanding our brand have made a measurable impact on how we communicate our story.”

    — steve defelice, director of sales & marketing | the st. anthony hotel

What We Do:

social media management

This is where your brand comes to life daily. From managing your feeds and crafting on-brand captions to engaging with guests in real time, we turn your social presence into an extension of your front desk or host stand.

We handle everything, content planning, publishing, community management, and performance tracking, so your team can focus on what you do best: creating exceptional guest experiences.

    • Full-service content calendar management

    • Daily engagement & community response

    • Content production by our in-house team

    • Monthly performance reporting & optimization

    • Influencer veting, research, and logistics

    • and more!

paid social campaigns

Our team develops campaigns that complement your organic content, ensuring every dollar spent delivers measurable ROI. We monitor, test, and optimize, so you’re never guessing what’s working.

    • Paid campaign creation & management

    • Ad creative development & copywriting

    • Audience set up, conversion and pixel set up

    • Monthly analytics & insights

strategy & audit sessions

For brands with in-house social teams or don’t need full social media management, sometimes you just need a fresh set of expert eyes. Someone who understands hospitality, sees the blind spots, and can refine what’s already working. Our audits and strategy sessions are built for exactly that.

    • Comprehensive Social Media Audit & Recommendations

    • Competitor & Industry Benchmarking (hospitality-specific)

    • Brand Messaging & Content Pillars

    • Strategy Session (live or virtual) with tailored recommendations

    • Quarterly or One-Time Strategy Roadmaps

    • Optional add-ons: content direction, shot lists, on-site creative guidance

design & collateral

When your social presence is strong, your brand deserves a matching visual identity across every guest touchpoint. From menus and signage to digital brochures and branded templates, our design team creates collateral that feels cohesive, elevated, and unmistakably you.

    • Social media & email design templates

    • Restaurant and hotel marketing collateral

    • Custom campaign branding & print design

    • Brand identity refresh & digital assets

A table with various dishes including a piece of chocolate cake, a plate of braised meat with sauce and microgreens. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands
View from a balcony at sunset showing a city skyline with high-rise buildings, water, and a colorful sky. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands
A young woman with curly hair wearing sunglasses on her head, a snake print dress, and jewelry, standing in front of a colorful graffiti wall. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands
Two glasses of sparkling wine, one rosé and one white, on a wooden surface against a decorative wooden wall. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands

Small Budget, Sold-Out Event: A Paid Social Case Study

People dining at outdoor restaurant overlooking the ocean during sunset, with beach chairs and umbrellas on the balcony. Photo by Summerside Creative A Hotel Social Media & Creative Agency Serving Hospitality Brands

Our client had historically struggled to sell tickets to their $225-per-person wine dinners. With a very limited paid social budget, they came to us for strategic targeting and elevated creative, and the campaign not only delivered exceptional performance, it completely sold out the event and received a 19.3x ROAS from just $349.77 in ad spend

☼ See More Case Studies

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