Background

Blossom Hotel Houston came to Summerside with a clear goal: build brand momentum on social. With intermittent content and a lean visual toolkit, the property had untapped potential online. We leaned into consistency, creative systems, and strategic partnerships to turn things around… fast.

Challenge

Blossom was under-leveraging its digital presence. Social reach and engagement had started to dip due to inconsistent posting and limited fresh content. The hotel needed a more strategic, scalable system for content production, without requiring major budget increases.

how we did it:

We implemented a two-part strategy:

1. Content Volume Boost: Increased posting cadence dramatically across all platforms to keep Blossom consistently visible in followers' feeds.

2. Asset Library Launch: Built a flexible new asset library of images, videos, and story templates focused on the property’s most marketable features: rooms, lifestyle, amenities, and F&B.

The goal was to make high-quality content repeatable and ready-to-post.