How We Helped Sandbourne Spark Massive Instagram Growth in Just 90 Days
A social media management Case Study
Background
When Sandbourne, a vibrant coastal hospitality brand, brought on Summerside for social media management, the goal was clear: build momentum and elevate their Instagram presence. Over 90 days, we executed a focused strategy that transformed performance and reenergized their social footprint.
Challenge
Sandbourne needed a content refresh to reinvigorate their Instagram presence. While their offline reputation remained strong, their social content felt stagnant. They were not capitalizing on the impact of Reels and dynamic visual formats. It was time to reintroduce energy and consistency into their digital storytelling.
how we did it:
We rolled out a bold content acceleration plan focused on three pillars:
Frequency with Purpose: Increasing output across Stories, Reels, and Feed posts, without sacrificing brand voice or quality.
Community as Creators: Leveraging social mentions and tags to amplify Sandbourne's presence organically.
Visual Storytelling: Creating content that celebrated the Sandbourne lifestyle, encouraging shares, saves, and high engagement.
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+224% Follower Growth:
564 new followers added, growing the audience to over 8.4K.
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+548% Total Impressions:
Instagram impressions jumped to 210.2K.
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+274% Increase in Stories Posted:
198 Stories drove 23.2K views and 20.1K reach (+215%).
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+303% Increase in Mentions:
Including +591% in captions and +182% in media tags.
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+13.6% Engagement on Reach:
Proving content was not only seen, it resonated.
