Small Budget, Sold-Out Event:
A Paid Social Case Study
Background
For years, the client hosted seasonal wine dinners featuring curated multi-course menus paired with rare vintages. Priced at $225 per person, these events were thoughtfully designed but historically struggled to sell out. Despite their unique value, promotion relied heavily on email lists and organic social, leaving tickets unsold or pushed through last-minute discounts.
Challenge
The client needed a new strategy to attract high-intent guests without slashing prices or overextending their team. The goal: sell out the event in advance using paid social media with a tightly controlled budget.
how we did it:
A Facebook traffic campaign was launched to promote the October wine dinner. The creative focused on exclusivity, culinary experience, and the limited nature of the event. The audience was highly-specific targeting in both geographical and custom audiences created from the websites’s pixel. With just $350 in lifetime budget, the campaign was optimized for landing page views to drive qualified traffic directly to the booking page.
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Outstanding Return on Ad Spend:
$6,750 in revenue from just $349.77 in spend creating a 19x ROAS - proving premium events can scale profitably with paid social, even on a smaller budget.
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Cost-Efficient Conversions:
685 landing page views at only $0.51 each, driving high-quality traffic directly to the booking page.
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High Engagement:
798 link clicks and a 2.27% link CTR indicated strong relevance and compelling creative.
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Effective Budget Use
Reached 19,477 people and drove 798 link clicks, with a balanced frequency of 1.8, enough to make an impact without overexposure.
