How we transformed the social media of this luxury oceanfront resort:

our approach:

1. Elevated Content Production
Summerside led a series of fresh, on-site content shoots that captured the property through professionally produced video, photography, and aerial drone footage. This refreshed library gave the brand a consistent, high-quality visual foundation, and it replaced aging assets with imagery that reflected the guest experience as it exists today.

2. Link-in-Bio Optimization
Because the link in bio serves as the primary bridge between social engagement and direct bookings, we rebuilt it to be intuitive, visually aligned with the brand, and fully UTM-tracked. As a result, the property gained clear attribution for social-driven traffic while guests found a smoother path to reservations, dining, and on-property offerings.

3. Integrated Social Media Strategy
We developed a social strategy that aligned closely with the property's marketing calendar, ensuring that key promotions, seasonal offerings, and events received dedicated visibility. At the same time, we layered in timely, trend-driven content designed to capture attention and drive engagement, which allowed the account to deliver on business priorities without sacrificing organic performance.

4. Influencer and UGC Collaboration
In partnership with the property's PR team, Summerside helped curate and manage incoming influencer stays so that each visit aligned with brand goals and audience fit. These collaborations generated a steady stream of authentic user-generated content, expanded the property's reach to new audiences, and strengthened its credibility through trusted third-party voices.