Boosting a post and running paid ads on Meta both increase visibility, but they serve different purposes. Boosting is the quick-and-easy way to expand reach and engagement on an existing post, ideal for likes and shares but with limited targeting and conversion options. Paid ads, on the other hand, offer full control via Meta Ads Manager, allowing precise audience targeting, multiple ad formats, and optimization for real business goals like website clicks and direct bookings.

So, you’ve got a killer organic social media game for your hotel—stunning photos, engaging captions, maybe even the occasional viral reel. Guests are commenting, sharing, and hyping up their stay. You’re doing everything right… or so it seems. But here’s the hard truth: organic reach alone isn’t going to cut it anymore.

If your social media manager is only posting to your feed, you’re missing out on real growth opportunities. We go beyond the basics because social media should do more than just look good—it should drive engagement, bookings, and revenue.

In an age where our digital presence is as significant as our physical one, safeguarding your social media accounts is crucial. Platforms like Instagram and Facebook are prime targets for hackers due to the vast amount of personal data they hold. Here’s a comprehensive guide to help you protect your account security on these popular social media sites.

I’m going to ruffle a few feathers with this one, but let’s talk about the truth…. the undeniable fact that not all creative creators, be it photographers, graphic designers, or any other artistic genius, are born marketers. Sure, we can weave magic with our brushes, lenses, or design tools, but navigating the world of marketing is a whole different ball game.

Generation Z's growing aspiration to become social media influencers is a phenomenon that cannot be overlooked. As a marketer, understanding and adapting to this shift is crucial to the success of future campaigns and the wellbeing of America’s youngest generation.

A comprehensive guide on crafting social media content for hospitality and the food & beverage industry. We'll explore key content tips using real-world examples from industry leaders and dive into what matters, myths, and more.

It may be a lot easier to upload a PDF file instead of changing live text, but you could be hurting your business and your marketing… big time.